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SmoothShapes & Zerona are Non-Surgical Breakthroughs in Cellulite Removal and Body Sculpting

Boston, MA – – October 28, 2009 – – Cellulite is a common issue that affects millions of women and men. It is a constant struggle for many that can effect body image, and self esteem.

Cellulite is often described as looking like “cottage cheese,” and is typically found on the backs of the thighs, or buttocks. The exact causes of cellulite are difficult to nail down, but may include edema, impaired blood circulation, and decreased metabolism. Until recently, treatment methods have been largely ineffective.

“My typical patient has a pretty high fitness level. We’re not talking about people who have let themselves go for years, and all of a sudden want the latest ‘quick fix.’ Patients often come to me after trying various exercise programs, that include biking, running, weights, etc. Cellulite is one of the most difficult body issues to fix, and exercise alone is rarely an effective control measure,” says Bill Adams, M.D. F.A.C.S.

Adams, a Board Certified Plastic Surgeon and Director of The Adams Center, would know. With over 28 years as a plastic surgeon, he’s performed thousands of body contouring procedures, and has seen people of all shapes and sizes.

“SmoothShapes represents a significant breakthrough in how quickly and easily cellulite can be treated,” says Adams.

Elemé medical developed SmoothShapes based on their proprietary technology known as “Photomology.” The Photomology process works by combining laser and light energy with contoured rollers and a vacuum system to reduce the appearance of cellulite. SmoothShapes remodels your body’s natural collagen to help smooth and tighten the skin long-term.

Adams says, “The SmoothShapes procedure is actually very pleasant. It feels like a deep tissue massage with a slight warming to the skin. Best of all, there’s no downtime.” While some patients see an improvement after one treatment, 3 or 4 treatments are usually needed.

Another non-surgical procedure that shows promise in body-contouring is Zerona, by Erchonia. Zerona utilizes a low frequency laser scanner to help liquefy fatty tissue under the skin, which then gets passed through the body during the detoxification process. This laser device has been used for years to help break up fat cells prior to a traditional Liposuction.

Plastic Surgeons, like Adams, have recently begun using Zerona on its own to perform body contouring – no surgery required. Clinical testing of Zerona as a stand-alone procedure has shown that patients treated with the system averaged a loss of 3-4 inches, with some losing as much as 9 inches. Additionally, Zerona uses a low level laser that produces no heat, making this a comfortable procedure for patients with no down time.

Adams likes to combine procedures to produce maximum results for his patients. “SmoothShapes is a great procedure to combine with either Zerona non-surgical body-sculpting procedure, or a traditional Liposuction for an overall lower body reshaping,” says Adams.

The rapid developments in effective non-surgical procedures to do things that used to require a surgical procedure have been amazing.

About The Adams Center
With over 28 years of experience, The Adams Center has helped thousands of people improve their appearance and enhance their self esteem. The Adams Center offers a full spectrum of both surgical and non-surgical procedures, personal fitness, and skin care products. Dr. William Adams is certified by the American Board of Plastic Surgery (ABPS), and is recognized both nationally and internationally as a top cosmetic surgeon. He is a frequently featured speaker at national conferences on cosmetic surgery, and is regularly interviewed on TV, radio and in print. The Adams Center has offices located in Peabody and Boston, MA. For more information, please visit

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Ross Condit
Effective Communications, Inc.
Phone: 413-477-6242
Fax: 413-477-6243